• Mumbai, Maharashtra 400064
  • contact@tanvora.com

eCommerce SEO is more than just optimising a few pages – it’s about making your entire store discoverable, from categories and filters to products and content. Tanvora provides specialised eCommerce SEO that focuses on driving qualified traffic and turning it into orders.

Grow Organic Sales, Not Just Traffic

We optimise your online store so that search engines can easily understand your structure, products and value, while customers enjoy a fast, intuitive shopping experience. Our work covers technical foundations, category structure, product pages and content that supports purchase decisions.

eCommerce SEO Services We Provide

Category & Site Architecture

  • Designing a search-friendly category and subcategory structure.
  • Optimising URLs, breadcrumbs and internal linking.
  • Avoiding duplication from filters, sort options and faceted navigation.

Product Page Optimisation

  • SEO-friendly product titles, meta tags and descriptions.
  • Unique product copy instead of duplicate manufacturer content.
  • Use of schema markup (Product, Price, Availability, Ratings etc.).

Technical SEO for Stores

  • Performance and core web vitals for category and product pages.
  • Handling crawlable faceted navigation and parameter URLs.
  • Optimised XML sitemaps, robots rules and canonical tags.

eCommerce Content Strategy

  • Buying guides, comparison pages and FAQs that support purchase decisions.
  • Blog content mapped to commercial and informational keywords.
  • SEO-friendly content for brand, collection and landing pages.

Search Intent & Keyword Targeting

  • Keyword research focused on products, categories and buyer journeys.
  • Segmentation between informational, commercial and transactional terms.
  • Mapping keywords to the correct page types to avoid cannibalisation.

Store-Specific Off-Page SEO

  • Backlink strategies for category and product-level pages.
  • Digital PR, reviews and mentions that support trust and authority.
  • Guidance on user-generated content and review management.

Benefits of Specialised eCommerce SEO

More High-Intent Shoppers

Attract people who are actively searching for the products you sell, not just general information.

Better Visibility for Categories & Products

Optimised category and product pages rank for a wider range of relevant keywords and variants.

Improved Store UX & Navigation

A cleaner structure and faster pages make it easier for customers to find and buy products.

Higher Organic Revenue

With more targeted traffic and better pages, a larger share of visitors convert into paying customers.

Stronger Product & Brand Authority

Helpful content, reviews and signals around your products increase trust in your store.

Support for Other Channels

SEO-optimised pages perform better in paid campaigns, social traffic and remarketing flows.

Our eCommerce SEO Process

01

Store & Data Review

Analyse your current structure, key categories, product mix and performance metrics.

02

Keyword & Architecture Planning

Map keywords to categories, products and content; design or refine your store structure accordingly.

03

On-Page & Technical Implementation

Optimise category/product pages and fix technical issues with your team or platform configuration.

04

Content & Authority Growth

Create and improve content that supports buying decisions and builds store authority.

05

Tracking, Reporting & Iteration

Monitor rankings, traffic and revenue, then refine the SEO strategy based on what is driving sales.

Why Choose Tanvora for eCommerce SEO?

  • Specific focus on the unique structure and challenges of online stores.
  • Experience with platforms like Shopify, WooCommerce and custom eCommerce builds.
  • Balance between technical SEO, on-page optimisation and conversion thinking.
  • Clear communication and actionable recommendations for your dev and content teams.
  • Reporting that links SEO work directly to product performance and revenue.

Want to increase organic sales from your online store? Tanvora can design and execute a specialised eCommerce SEO strategy for your brand.